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Toyota's low-risk dialogue on Digg
by Jon ForttIf you’re Toyota (TM) right now, the last thing you want is more surprises. That might explain why Jim Lentz, president of the U.S. sales ...
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Can the Toyota Way survive Toyota's ways?
In the 1950s, a Toyota engineer named Taiichi Ohno, just back from visiting the United States, where he was wowed by its supermarkets, began to think ...
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Toyota's Tylenol moment
By Alex Taylor IIIIn the midst of its biggest recall ever, Toyota is grappling with an existential crisis.By suspending production and sales of eight ...
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A bump in the road to Toyota’s destruction?
This morning brings mixed emotions, I am sure, to Toyota executives, many of whom are probably considering the memo on their desks entitled “Procedure...
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Toyota's CEO on the hot seat
By Alex Taylor IIIIn making his debut before a congressional committee, Toyota CEO Akio Toyoda could be forgiven for feeling the anxiety of any novice...
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Toyota's no-show leadership
By Alex Taylor IIIThe last time anyone looked, Toyota was a Japanese company controlled by a Japanese family. But during the entire accelerator recall...
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What's really behind the Toyota debacle
At 77, Hiroshi Okuda, chairman of Toyota, is still causing trouble for the automaker.He is being painted, most recently in Wednesday's Wall Street Jou...
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保险起见,丰田采用Digg对话
作者:Jon Fortt丰田公司(Toyota)现在最不想得到的就是意外。所以丰田美国销售分公司总裁吉姆•兰茨(Jim Lentz)将于美国太平洋时间下午2点到美国东部时间下午5点在新闻网站Digg上回答有关公司困境的问题。这种作法看起来的确风险很低。正常情况下,对于公司的公关部门而言,Digg并非...
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Digg this: Small is cool
One of the Web's hippest companies aims to emulate a mom-and-pop store.By Chris Taylor(Fortune Small Business) -- As an editor, I should have a hard t...
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Toyota's Tesla stake heats up the electric car race
Toyota's announcement that it is making a $50 million investment in upstart electric car maker Tesla got the auto industry's attention this week.If th...
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